Everyone wants to be authentic. What's more authentic than the food we eat and the games we play as a family? Not much. Like not much is more authentically Mexican than Chiles Rellenos and a game of Loteria.
To introduce Mercado Del Valle's new menu, we combined it with one of Mexico's favorite past times and created Menu ¡Loteria!
The game is simple. It's pretty much the Latino version of Bingo.
Unlike Bingo, Loteria isn't played by kids on rainy days or old women on Bingo Night.
Loteria is played by members of all ages, usually on a party night, involving drinks, food, and money.
In order to win the grand prize, Menu ¡Loteria! incentivizes customers to experience the entire menu.
EACH PLAYING CARD DOUBLES AS A PASS OUT FLYER TO GET CUSTOMERS INTO THE DOOR.