explorers welcome. campaign stunt
Copy Writer. Creative Director.
prints. podcast stunt.
The North Face is made for all explorers. There are no explorers braver than the millions of refugees and immigrants who are forced by widespread oppression to leave home and trek some of the world's most dangerous trails. Let's embrace and welcome all Trail Blazers in search of a better future.
PRINTS LINK AUDIENCES TO TRUE EXPLORER STORIES
PRINT PLACEMENT COMPARES OUR EVERYDAY HIKE TO AN IMMIGRANT'S ONCE-IN-A-LIFETIME HIKE.
CLICK PLAY TO LISTEN TO THE EXPLORERS WELCOME INTRO.
EXPLORERS WELCOME: THE SERIES IS A NARRATIVE PODCAST TELLING THE TRUE STORIES AND EXPERIENCES OF IMMIGRANTS AND REFUGEES AS THEY JOURNEY ACROSS EXTREMELY DANGEROUS TERRAINS.
THE NORTH FACE SETS OUT TO EQUIP IMMIGRANTS AND REFUGEES WITH PROPER TOOLS TO HELP MAKE THEIR JOURNEY A BIT SAFER.